Masterclass

Stop Renting Your Customers From Meta & Google – And Everywhere You’re Advertising On

How consumer brands are doubling customer lifetime value without increasing marketing spend.

A live case-study masterclass for RM1m - RM10m brands.

  • March 16 (Mon)

  • 10:00 AM – 11:00 AM (MYT)

  • Live on Zoom

If your business relies on advertising campaigns to constantly acquire customers…

You’ve probably noticed something uncomfortable:

Every year, it costs more to acquire the same customer.

  • Meta CPMs go up.

  • Cost of radio, TV, and billboard ads goes up.

  • “Influencers” charging your 1-month salary for a post

Your CAC (Customer Acquisition Cost) has the same ambition as Elon Musk… Flying to Mars.

So what most businesses do at this point is spend more.

More ads… Bigger budgets…

But here’s the problem. These businesses are not building assets.

They’re renting customers.

The moment they stop feeding ad platforms. Revenue drops or stops completely.

Smart Brands Relentlessly Build “Habit”

Growing their revenue, not by running more ads or using some new cool AI tech.

They solve it by optimizing the ultimate growth lever:

Customer Lifetime Value (CLTV)

Because when CLTV increases:

  • You can afford higher CACs

  • Flush your competitors away in the acquisition game.

  • Growth becomes predictable

And business becomes a whole lot more fun again.

The economics of modern marketing is simple. If you cannot increase customer lifetime value, rising CAC will eventually murder your profit.

And the brand that wins (and lasts) is not always the one acquiring the most customers. They are the ones who extract the most value from every customer they acquire.

So what’s the big secret?

Well, it’s not really a secret.

It’s simply tapping into the same psychology used in mobile games, gambling apps, and social media – behavioral design.

What You’ll Learn In The Masterclass

With experience from running 100s of brand activation, event, and loyalty campaigns.

  • Why Most Loyalty Programs Fail: Why points programs, discounts, and generic rewards rarely change real customer behavior.

  • The Habit Loop Framework: The behavioral design model that drives repeat engagement and repeat purchases.

  • The Gamification Layer That Drives Engagement: How interactive campaigns outperform static promotions by turning customers into active participants.

  • See Real Case Studies: Examples of brands that increased purchase frequency and customer engagement through behavioral activation campaigns.

  • How to Turn Campaigns Into Retention Engines: Instead of running promotions that spike revenue once… Build campaigns designed to reactivate customers repeatedly.

Who is this masterclass for

This session is designed for consumer brands with some traction. Your business is driving revenue and acquiring new customers. But looking at your numbers, you know you’ll get a giant upside if you optimize your customer lifetime value. If your business:

  • Generates RM1M – RM10M in annual revenue

  • Serves a large base of consumers

  • Run paid marketing campaigns

  • Want to increase repeat purchases

This masterclass will give you strategies to get customers buying again and again.

The Habit Loop Framework

During the session, we’ll build:

  • Collects customer feedback or reviews

  • Sends it to an AI model for analysis

  • Decides what to do next based on sentiment

  • Generates a response aligned to your brand.

  • Sends it back to the customer automatically, or flags it to a human staff for review

We’ll be using tools, such as:

  • N8n (workflow automation)

  • Open AI (the brain behind workflow)

  • Real-world examples from live use cases

You don’t need coding knowledge to join the session. If you can follow logic, you can follow this.

Brands We've Helped

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Meet The Speaker

Co-designed with Faisal Hourani and Reuben Ch’ng, this live session helps you build a working auto-reply system you can reuse for your own lead forms.

REUBEN CH'NG

Music producer turned marketer. Grew his music school from a handful of students to 400+ in 6 months using SEO. Since then, he’s built lead gen, funnel, ads, and content systems for brands like Nando’s, TNB, Q-dees, Pacific West, and Sony—now leading Daily CMO and Underdog Con to help founders scale with repeatable marketing systems.

Jeppe Karlsson

A seasoned business strategist based in Kuala Lumpur, Malaysia, where he serves as the VP of Engagement for TICLIO. With over seven years of experience in the consulting sector, he specializes in driving growth for companies across the Southeast Asian market. An alumnus of RMIT University, Jeppe has built a reputation for delivering high-impact solutions through a combination of strategic planning, rigorous market analysis, and a deep understanding of customer insights.

Reserve Your Seat

If rising CAC is squeezing your margins…

And you’re looking for ways without constantly increasing marketing spend. This masterclass will show you a different method.

Submit your details below to reserve your spot in this masterclass.

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