Half-day build session · Kuala Lumpur
Your brand sounds like everyone else's. Here's how you fix it.
The Million Ringgit Brand Strategy
A half-day workshop where you write your brand strategy: positioning, messaging, voice and offers, on your own business. The work a brand agency usually takes weeks and five figures to do. You do it yourself, with AI, and leave with it finished.
- Thu, 12 Nov
- 9am to 1:15pm, 2026
- Kuala Lumpur
- Dream Factory, GMBB
- 40 seats
- Laptops open
- RM1,000
- Incl. BeyondFest pass
40 seats. HRD Corp grant applications close Fri, 6 Nov.
Brands Miah has worked with
Why we called it the Million Ringgit Brand Strategy.
Most businesses I meet have a good product and a brand that sounds like everyone else's. Same words, same promises.
So customers do the only thing left: they compare the price. You give the discount. You pay more for ads. You lose deals to someone cheaper.
Say that costs you 10% on RM1 million of sales a year. That's RM100,000. Over five years, with the ads and the lost deals, it's a million ringgit. Probably more. You never see it, because it never arrives.
The fix is a brand strategy. Agencies charge five figures for one. On 12 November you build your own, in a morning.
A half-day workshop where you write your brand strategy, test it, and take it home.
You bring your laptop and what you know about your business. We bring the method, the templates and two trainers. AI does the typing. You make the calls. By the end of the day, your brand strategy is written, tested by a partner, and ready to use.
You'll learn how to brief AI properly, so it writes about your business and not a generic one.
The AID brief has three parts. Action: what you want and in what form. Intention: what business decision it's for. Direction: who it's for, how it should sound, what it must not say, and what proof to use. Each part is scored 0 to 3. Below 6 out of 9, the answer comes back generic. You rewrite your last real prompt, run it, and a partner scores it.
You'll build your brand strategy in five layers, on your own business.
You start with your positioning: who you’re for, what you do differently, and why anyone should believe you. Then you build the rest on top of it: what you promise, how you sound, and what you sell at each price. We shows you how first. Then you do it on your own business.
You'll test your brand strategy, find the three weakest spots, and fix them.
Before you leave, you stress-test your brand strategy. You find the three weakest spots and fix them on the spot. Then you write your 30-day plan: what you’ll do, who does it, and by when.
The Five Layer Brand Operating System
Most brand guides stop at logo, colours and a page on tone. This is the part underneath: the five things every ad, page and pitch should come from. You build all five on 12 November and keep them in one document you and the AI work from.
- Layer 1Positioning
Who you're for, what only you do, and the proof. One sentence everything else comes from.
- Layer 2Messaging hierarchy
One promise, three pillars, nine proof points. Ready for any ad, page or pitch.
- Layer 3Voice codex
How your brand sounds. Paste it in front of any prompt and the AI writes like you.
- Layer 4Offer ladder
Entry, core and premium offers, so the price makes sense before you say a word.
- Layer 5Proof engine
Your results and reviews turned into proof. The layer most businesses skip.
Thursday, 12 November
Doors open 8:30am. Training runs 9am to 1:15pm.
Your positioning
- 8:30am · Check-inCoffee and a laptop check
Name tags, and a quick check that your laptop and AI account work.
- 9:00am · Module 1The Million Ringgit Gap
One lazy prompt against one proper brief, on the same business, live on screen. The difference shows in 90 seconds.
- 9:30am · Module 2The AID brief
Action, Intention, Direction. Rewrite your own prompt, run it, and swap with a partner to score it.
- 10:15am · Module 3Your positioning
Load your business sheet into the AI and run three prompts. Out comes one clear sentence: who you are, who you're for, what's different, and the proof.
The rest of your brand, tested
- 11:00am · BreakFifteen minutes. Coffee, and a look at what the person next to you wrote.
- 11:15am · Module 4Promise, voice and offers
Your promise and the proof behind it, how your brand sounds, and your offers from entry to premium. Miah builds one live on a volunteer's business.
- 12:00pm · Module 5Try to break your brand
The AI argues against you as a tough investor, then as a doubtful customer. A partner scores you and names three weak spots. You fix them.
- 12:45pm · Module 6Say it out loud, plan the next 30 days
Your positioning in 60 seconds in front of the room, and a 30-day plan with an owner and a deadline on every action. Ends 1:15pm.
Nothing is just explained. You build it, and it gets checked.
No teaching block runs longer than 12 minutes before you're back at the keyboard. Three checks along the way. If it doesn't pass, you fix it before moving on.
Your brief: clear enough for AI to write about your business, not a generic one.
Your positioning: says who you’re for, what only you do, and the proof.
Your whole strategy: clear, different, believable, and tied to a real offer.
The stress test: one prompt plays a tough investor, one plays a doubtful customer. If it holds up against both, it holds up with real customers.
Nine things you take home
All of it built on your own business, by you.
Positioning statement
What category you're in, what problem you fight, what only you do, who it's for, and two proofs. One sentence. The line everything else comes from.
Voice codex
Six traits, a do-and-never list, and a sample paragraph the AI copies every time it writes for you.
Brand Strength score, and three fixes
Your strategy stress-tested with the Hostile Investor and Sceptical Buyer prompts, scored out of 25, with the three weakest spots and a fix for each.
The AI Brand Prompt Vault
Every prompt from the morning: the Positioning Excavation chain, the five layer builders, the two stress-test prompts. Run the whole thing again for a new product or a new business.
30 days of follow-through
A tracker for the month, and a group session 30 days later to see what's working and fix what isn't.
Messaging hierarchy
One promise, three pillars, nine proof statements. Ready to drop into any ad, page or pitch.
Offer ladder and proof engine
Entry, core and premium offers mapped to the positioning, and your results turned into evidence. Drafted in the room, finished with the Vault.
30-day activation plan
Six actions, each with an owner, a deadline and a measure. Signed before you leave the room.
Printed workbook and templates
The five layer canvas, the scorecards and the rubric, on paper, filled in by you.
The day after, you, your sales team and your AI finally agree.
Right now your website says one thing, your sales team says another, and your AI says a third. So customers compare on price. On 12 November you write the one page they all start from.
From then on, every ad, page, pitch and reply comes from that page. A new hire reads it on day one. Fewer discounts, ads that pull in one direction, and a team that writes like you.
Business owners, and the people who do their marketing.
Founders, owners, and the people who run marketing, sales or brand for them. Retail, F&B, software, services, education, healthcare, agencies.
If you run marketing for someone else: this is the document your boss keeps asking for and nobody has time to write. Come back with it done, and the method to update it. Your company can claim the seat through HRD Corp.
Come if
- You run a business, or you run the marketing for one.
- Customers keep comparing you on price, and you know you're worth more than that.
- You already use AI, but what comes out sounds like everyone else.
- You've been quoted for brand work before and thought "for that money, I'd rather do it myself." Now you can.
- You'd rather leave with something finished than something to think about.
RM1,000
Four hours. Forty people. One brand strategy, yours.
Paying for yourself
For founders, sole proprietors and anyone whose company isn't registered with HRD Corp.
- The half-day build session with both trainers
- Your five-part brand strategy, written and stress-tested
- AI Brand Prompt Vault and printed workbook
- 30-day plan, tracker and group follow-up session
- Refreshments and a certificate of attendance
- Bonus: General Access pass to BeyondFest 2026, 13 Nov (worth RM268)
Secure payment. 40 seats only.
Your company pays, through HRD Corp
For employees of Malaysian companies registered with HRD Corp. The fee is claimed from the company's levy, so nothing comes out of your pocket.
- Everything in the individual seat
- Quotation, course outline and trainer profiles for your HR
- Attendance records, assessment and evaluation forms handled by us
- Claim support after the workshop
- Send two or more and they build the same brand document together
Grant applications close Fri, 6 Nov.
100% risk-free
If you do the morning and don't walk out with a brand strategy you'd put your name on, email Reuben for a full refund. [Terms to confirm with Reuben.]
Sending a team?
Two or more people from one company build the same brand page side by side, so everyone writes from it on Monday. Registered HRD Corp employers can claim every seat.
A General Access pass to BeyondFest 2026. Worth RM268.
BeyondFest is a one-day founder festival run by The Beyond, the day after the workshop: Friday 13 November at Greybox GMBB, Kuala Lumpur. One room, one day, talks from founders and operators who have built and sold, plus networking breaks, lunch and refreshments. This year's theme is System and Soul.
Speakers announced so far include VJ Anand (founder of Ballsy, formerly VaynerMedia), Nicole Chin (Head of Marketing Technology and Growth, Mindvalley) and Ghazanfar Iqbal (former founder and AWS investor manager). Full lineup at thebeyondfest.com.
Full-day access, all sessions and knowledge shares
Networking breaks and unconference access
Lunch, refreshments and swag
Why it's in the package: you build your positioning on Thursday. On Friday you walk into a room of founders and say it out loud, as many times as you like. There's no better test.
Your company can claim 100% of the fee through HRD Corp.
If your company contributes to HRD Corp, the whole fee comes out of the levy you already pay. We send everything your HR needs, and your HR applies for the grant. Contact us first, so the paperwork is ready before you apply.
Send the form
We'll ask for each participant's name, IC number, email and phone.
Get the paperwork
Quotation, course outline, trainer profiles and the course number, ready for your HR to submit.
HR applies by Fri, 6 Nov
On e-TRiS. Approval for public training takes a few days, so earlier is safer. Share the Grant ID with us once it's in.
Attend on 12 Nov, we handle the claim
Attendance records, assessments, evaluation forms and certificates within 7 working days. We submit the claim pack with you.
Who's in front of the room
Jeremiah Su (Miah)
Founder, The Beyond, Singapore
Miah wrote this programme and leads most of the building. He uses AI for brand strategy and marketing work every day, and is a certified trainer through the Blair Singer Training Academy. He'll build one brand live, on a volunteer's business, so you see every step before you do it.
Reuben Ch'ng
Founder, Daily CMO · HRD Corp accredited trainer
Reuben runs Daily CMO, a marketing agency that builds funnels and campaigns for Malaysian businesses, and the Underdog marketing conferences in KL. He's the HRD Corp trainer of record for this course. On the day he's at the tables with you, reading what the AI gave you and asking whether it sounds like you or like everyone else.
Common questions
Is this just a prompting class?
No. The brief takes about 45 minutes to learn. The other three hours are spent building your brand strategy with it, testing it, and planning the 30 days after. You leave with the strategy, not just the skill.
We already have a brand guide. Is it still useful?
Usually, yes. Most brand guides cover logo, colours and fonts, and a page on tone. This builds the part underneath: what you stand for, who it's for, why anyone should believe you, and how to say it. If your guide already has all that, bring it and stress-test it.
Do I need to be good with AI?
No. If you can type a message, you can do this. Bring a laptop, since tablets won't work for the exercises, and sign up for a free account on the AI tool we use before the day. We'll send the link.
Which AI tool do we use?
Claude, an AI assistant like ChatGPT. The free account is enough for everything we do in the room. Sign up at claude.ai before the day, it takes two minutes.
I use ChatGPT. Does it still apply?
Yes. The session runs on Claude so everyone is on the same screen, but the AID brief works in whichever AI tool you use afterwards.
What do I need to do before the day?
About 15 minutes of pre-work, sent 7 days before: a short quiz and a one-page sheet about your business. Please don't skip the sheet. Every exercise runs on it.
Can I send my team?
Yes, and it's the best way to do it. Each person needs their own seat and laptop. Some exercises are done in pairs, so two or more people from one company works well, and you all leave with the same brand document.
My company is small. Can we still claim?
Companies with 10 or more Malaysian employees must register with HRD Corp, and those with 5 to 9 can choose to. If your company is registered and its levy is up to date, you can claim. If not, you can pay yourself.
What's BeyondFest?
A one-day founder festival run by The Beyond on Friday, 13 November 2026, at Greybox GMBB in KL, the day after the workshop. Talks, networking and lunch in one room. A General Access pass normally costs RM268 and is included with your workshop seat. Lineup and details at thebeyondfest.com.
Do I get a certificate?
Yes. You'll get a certificate of attendance from the training provider within 7 working days.
Your brand strategy, written and tested by lunch on 12 November.
Thursday, 12 November. 40 seats. Bring your laptop and your business. Leave with the brand strategy, the method to redo it, and a festival to test it at.
HRD Corp grant applications close Fri, 6 Nov.