High-Trust Sales Online Masterclass

You did a killer presentation. Said everything right. Still, they didn't buy.

Many deals fall through, not because of a price or timing problem. It's usually a gap in trust. People simply don't trust you enough.

In this session, we Trust Intelligence expert, Steve Wee, to share how to Neuroscience to close more sales.

6 May 2026 (Wed)

9PM - 10PM

Online on Zoom

Sales happen when there is trust

For the last 24 years, Steve has built his career and entire network through one thing – communication.

He started out as a flight attendant with Singapore Airlines. The job was more than just serving meals at 30,000 feet. It placed him in a room with hundreds of strangers, every single day. Very quickly, Steve learnt to read people, handle people, and earn trust fast.

That experience stuck with him.

He then moved into personal branding and spent the next decade helping leaders and CEOs sharpen how they sell, connect, and influence.

After being in thousands of conversations, he noticed something. Some conversations naturally turn into deals and partnerships. Others just die out, even when both sides seem interested.

So he built the Trust Intelligence framework to help leaders shape their conversations and close more deals.

In this session, Steve shares exactly what makes someone trust you, and how to use neuroscience to close more deals.

Steve will also cover:

Why prospects hesitate even when they like the offer
The hidden trust signals buyers subconsciously evaluate
Common communication mistakes that create resistance
A practical framework to diagnose and improve trust in sales conversations

What you'll learn

Fix the #1 objection, "Let me think about it": A signal that your prospect does not trust you and isn't ready to go through the sale.
Discover the hidden signals your prospects evaluate: Before you've even mention anything about your product's price and benefits.
Learn how to build credibility in under 5 minutes: And close deals faster in fewer meetings.
Why it's not the best product that wins: What we can learn from neuroscience, and applying techniques into sales.

The Speakers

Steve Wee Yong Ping

Founder, High Flyer Asia · Creator of the Trust Intelligence (TQ) Framework

Steve is the creator of the Trust Intelligence (TQ) framework, a system built from over a decade of observing how professional relationships turn into real opportunities. Through thousands of networking interactions and business conversations, Steve noticed that not every connection leads to results, but when trust is present, opportunities naturally follow.

Over the past 12 years, Steve has worked with professionals, entrepreneurs, and sales leaders across Asia, helping them understand the hidden factors that influence trust in business relationships and develop high-trust professional networks.

Reuben Ch'ng

Founder, Daily CMO · Underdog Con

Reuben is the founder of Daily CMO and Underdog Con, a marketing conference series built on a simple idea — speakers share real case studies, and never sell from the stage. Starting out as a musician and music producer, he learned marketing by trial and error, growing his own music school before going on to work with brands like Ridsect and History Channel.

Over the past 12 years, Reuben has helped secure six-figure campaigns with Nando's, TNB, Sony, and Proton, and trained teams at MediaPrima Digital, Heineken, and CapitaLand on how to grow revenue through better marketing.

The Habit Loop Framework

During the session, we’ll build:

Collects customer feedback or reviews
Sends it to an AI model for analysis
Decides what to do next based on sentiment
Generates a response aligned to your brand.
Sends it back to the customer automatically, or flags it to a human staff for review