MYFRANCHISEGUIDE

Build a founder brand that makes selling easier.

We’re operating in a trust-deficit era. Customers are more sceptical. Sales claims all sound the same. And a polished company page is no longer enough to make people believe you. They want to know the person behind the business.

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  • 18 August 2026

  • 9PM - 10PM

  • Zoom

THE QUESTION EVERY FOUNDER ASKS

How do you build trust online without oversharing, forcing a personal brand, or trying to become an influencer?

In this live masterclass, we’ll unpack the psychology behind trust — and how founders can translate it into social media content that strengthens the business.

You’ll learn how to create one of the most important pieces of content on your channel: your founder story.

Claudia will share the storytelling framework she uses to turn personal experience into content that captures attention, builds connection and gives people a reason to care.

Then you’ll dissect two of her videos that used the exact same framework — and took off.

WHAT HAPPENS IN THE 60 MINUTES

Four things you’ll walk out understanding.

  • What makes people trust someone online: The psychology underneath every scroll-stop: why some founders read as credible in ten seconds and others never do.

  • Why your founder story matters commercially: Not a vanity exercise. What a well-told story actually does to shorten your sales conversations.

  • How to structure your story without rambling: The exact storytelling framework — so you know what to say, in what order, and where to stop.

  • The framework, reverse-engineered on two real videos: A live teardown of two of Claudia’s videos built on the same structure, line by line.

Q&A, then an optional next step for anyone who wants to go deeper

The Speakers

Claudia Ng

FOUNDER, MYFRANCHISEGUIDE

Claudia returned to Malaysia a year ago with no local network, and had to build both from scratch. She chose to show up online, be visible, and grow the business through social media.

She did it while running a consultancy, serving clients, conducting workshops, settling back into the country and raising a family — not as a full-time content creator.

38,000+ Combined audience across platforms
100% Of sales generated organically
< 1 yr From zero network to trusted voice

In this masterclass, she teaches the practical storytelling framework behind the content she creates for her own founder brand.

FAQ

Is this actually free, or is it a pitch?

It's free, and the teaching is real. You'll leave with the full storytelling framework whether or not you take anything further. In the last few minutes we'll mention one optional next step for people who want to go deeper — that's it.

I'm not a content creator and I hate being on camera. Is this still for me?

That's exactly who it's built for. This isn't about performing or becoming an influencer; it's about structuring what you already know so it lands. Claudia teaches the framework, not a personality to imitate.

Do I need an existing audience before this is useful?

No. Claudia started with no local network a year ago and built to 38,000+ followers with 100% of sales coming in organically. The founder story is the piece of content you make before you have an audience, not after.

Do I have to share private things about my life?

No. There's a difference between being personal and oversharing, and the framework draws that line for you — it shows you which experiences are worth telling and how much detail actually serves the point.

Will there be a replay?

No replay. This one runs live only — the Q&A is where most of the value lands, and Claudia answers questions against your actual business, not a general audience. Block the 60 minutes and come with a question ready.

Learn the framework. Then go and use it.

Join the live 60-minute masterclass and learn how Claudia turns business knowledge into founder-led content people actually watch.

By submitting this form, you consent to Daily CMO contacting you about this session and sharing future marketing updates.

The Habit Loop Framework

During the session, we’ll build:

  • Collects customer feedback or reviews

  • Sends it to an AI model for analysis

  • Decides what to do next based on sentiment

  • Generates a response aligned to your brand.

  • Sends it back to the customer automatically, or flags it to a human staff for review

We’ll be using tools, such as:

  • N8n (workflow automation)

  • Open AI (the brain behind workflow)

  • Real-world examples from live use cases

You don’t need coding knowledge to join the session. If you can follow logic, you can follow this.

Brands We've Helped

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