MYFRANCHISEGUIDE
We’re operating in a trust-deficit era. Customers are more sceptical. Sales claims all sound the same. And a polished company page is no longer enough to make people believe you. They want to know the person behind the business.
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18 August 2026
9PM - 10PM
Zoom

THE QUESTION EVERY FOUNDER ASKS
In this live masterclass, we’ll unpack the psychology behind trust — and how founders can translate it into social media content that strengthens the business.
You’ll learn how to create one of the most important pieces of content on your channel: your founder story.
Claudia will share the storytelling framework she uses to turn personal experience into content that captures attention, builds connection and gives people a reason to care.
Then you’ll dissect two of her videos that used the exact same framework — and took off.



WHAT HAPPENS IN THE 60 MINUTES
What makes people trust someone online: The psychology underneath every scroll-stop: why some founders read as credible in ten seconds and others never do.
Why your founder story matters commercially: Not a vanity exercise. What a well-told story actually does to shorten your sales conversations.
How to structure your story without rambling: The exact storytelling framework — so you know what to say, in what order, and where to stop.
The framework, reverse-engineered on two real videos: A live teardown of two of Claudia’s videos built on the same structure, line by line.
Q&A, then an optional next step for anyone who wants to go deeper

Claudia returned to Malaysia a year ago with no local network, and had to build both from scratch. She chose to show up online, be visible, and grow the business through social media.
She did it while running a consultancy, serving clients, conducting workshops, settling back into the country and raising a family — not as a full-time content creator.
In this masterclass, she teaches the practical storytelling framework behind the content she creates for her own founder brand.
It's free, and the teaching is real. You'll leave with the full storytelling framework whether or not you take anything further. In the last few minutes we'll mention one optional next step for people who want to go deeper — that's it.
That's exactly who it's built for. This isn't about performing or becoming an influencer; it's about structuring what you already know so it lands. Claudia teaches the framework, not a personality to imitate.
Do I need an existing audience before this is useful?
No. Claudia started with no local network a year ago and built to 38,000+ followers with 100% of sales coming in organically. The founder story is the piece of content you make before you have an audience, not after.
Do I have to share private things about my life?
No. There's a difference between being personal and oversharing, and the framework draws that line for you — it shows you which experiences are worth telling and how much detail actually serves the point.
No replay. This one runs live only — the Q&A is where most of the value lands, and Claudia answers questions against your actual business, not a general audience. Block the 60 minutes and come with a question ready.
Join the live 60-minute masterclass and learn how Claudia turns business knowledge into founder-led content people actually watch.
By submitting this form, you consent to Daily CMO contacting you about this session and sharing future marketing updates.

During the session, we’ll build:
Collects customer feedback or reviews
Sends it to an AI model for analysis
Decides what to do next based on sentiment
Generates a response aligned to your brand.
Sends it back to the customer automatically, or flags it to a human staff for review
We’ll be using tools, such as:
N8n (workflow automation)
Open AI (the brain behind workflow)
Real-world examples from live use cases
You don’t need coding knowledge to join the session. If you can follow logic, you can follow this.
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