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Live Masterclass

Build an Automated WhatsApp Sales Process with AI Agents

Do you have a lead database sitting somewhere in your business? What if you could re-activate the leads using WhatsApp?

In this live masterclass, Reuben Ch'ng and Azlan, bring you behind the scenes of setting up WhatsApp AI Agents, and broadcasting reactivation messages to an old database.

  • 13 May 2026 (Wed)

  • 9PM - 10PM

  • Online on Zoom

Build a WhatsApp sales process

Malaysians live and die by WhatsApp. Whether you're a product or service business, your customers are going to want to reach you on WhatsApp.

And if there's one thing we've learnt over years of business, is that you'd want to meet where people are.

In this session, you'll learn how to setup a WhatsApp sales process with automation and AI agents.

In this session:

  • Watch live, as we re-activate a list for a personal training gym.

  • How to set up a WhatsApp sales process in 2026

  • Introduction to WhatsApp automations and AI agents.

  • Setting up automated personalized, and human messages.

The Speakers

Reuben Ch'ng

Founder, Daily CMO · Underdog Con

Reuben is the founder of Daily CMO and Underdog Con, a marketing conference series built on a simple idea — speakers share real case studies, and never sell from the stage. Starting out as a musician and music producer, he learned marketing by trial and error, growing his own music school before going on to work with brands like Ridsect and History Channel.

Over the past 12 years, Reuben has helped secure six-figure campaigns with Nando's, TNB, Sony, and Proton, and trained teams at MediaPrima Digital, Heineken, and CapitaLand on how to grow revenue through better marketing.

Azlan Malik

Co-Founder & CTO, Otomate Me

Azlan Alam Malik is the Co-founder and CTO of Otomate Me, a WhatsApp automation and conversational AI platform built for Malaysian businesses.

With a background in Mechatronics Engineering from Monash University, Azlan brings a rare combination of engineering rigour and product-driven thinking to the world of business automation.

Since co-founding Otomate Me in 2016, Azlan has led the technical architecture of products that help SMEs automate customer communications, manage leads, and drive sales through WhatsApp, one of Malaysia's most widely used business communication channels.

With nearly a decade of hands-on experience building automation tools used by real businesses, Azlan is a practitioner who teaches from the ground up, sharing case studies from systems he has

built and tested himself.

The Habit Loop Framework

During the session, we’ll build:

  • Collects customer feedback or reviews

  • Sends it to an AI model for analysis

  • Decides what to do next based on sentiment

  • Generates a response aligned to your brand.

  • Sends it back to the customer automatically, or flags it to a human staff for review

We’ll be using tools, such as:

  • N8n (workflow automation)

  • Open AI (the brain behind workflow)

  • Real-world examples from live use cases

You don’t need coding knowledge to join the session. If you can follow logic, you can follow this.

Brands We've Helped

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