1-Day Workshop | Kuala Lumpur | HRD Corp Claimable
Turn WhatsApp into your highest converting sales channel
Is your business sitting on a goldmine of unread messages, cold leads, and missed follow-ups inside WhatsApp?
This hands-on 1-day workshop helps SMEs and marketing teams turn WhatsApp into a structured sales system, with automations, follow-ups, broadcasts, and conversion flows.
25 participants limit
HRD Corp Claimable
Includes OtoWA Pro
Companies We've worked With
HRD Corp Claimable for Eligible Malaysian Employers
WhatsApp is where your customers are.
Most businesses are sitting on a goldmine of unread messages, cold leads, and missed follow-ups on WhatsApp.
Customers enquire.
Nobody follows up.
Sales conversations die.
Broadcasts get ignored. (or marked as spam)
Customer service is inconsistent.
Revenue is lost every day
The businesses that are winning right now are not the ones with just the best products.
They’re the ones that respond the fastest, have the clearest follow-ups, and a "human" element in their sales process.
ARE YOU HUMAN?
People don't want to speak to AI. But they want things fast.
Put yourself in the shoes of a customer. You inquire about buying a cake, and get an annoying chatbot that just wastes the next 10 minutes of your life.
Can't I just speak to someone real? A human?
It's the biggest irony in the age of AI. Every marketer pushes for AI chatbots and more efficiency. But at what cost?
There has to be a better way.
Introducing The WhatsApp Sales System
A full-day in-person workshop for SME owners and marketing teams, to build a proper WhatsApp sales system for your business.
See real workflows and case studies. Learn how to collect leads, automate follow-ups, send better broadcasts, and turn everyday WhatsApp conversations into consistent sales opportunities, built live during the workshop.
Physical Workshop
At a workshop, you don't spend the day watching slides. You get to work.
Each module is designed around practical execution, live demonstration, real Malaysian business examples, peer review, and setup support.
Design a WhatsApp customer flow
Find where sales are lost
Build structured follow-up systems
Write broadcast WhatsApp campaigns
Configure live automations on your number
Learn and use AI systems
Leave with a 30-day WhatsApp revenue plan
Templates & Resources Included
Receive access to practical resource library, community, including systems, proven templates & AI skills we use for our own WhatsApp campaigns.
WhatsApp broadcast templates
Follow-up message templates
AI prompt library for Claude & ChatGPT
30-day WhatsApp revenue campaign planner
OtoWA automation setup
Full workshop recordings & bonus content
Bonus: OtoWA Pro Subscription
Get a 30-days subscription to OtoWA Pro, an AI-ready WhatsApp application for broadcast and automation
Includes one-to-one onboarding setup, customized to your business and use case.
Modules
Kick-Off
WhatsApp Sales Process Audit
Understand where businesses lose sales on WhatsApp, identify common gaps in responses & follow-up.
See what a fully functioning WhatsApp sales system looks like end-to-end. Using the real lessons, identify where in your WhatsApp sales process needs fixing and improvement.
Module 1
Your Contact Strategy
Learn how to structure your WhatsApp lead flow, collect and organise contacts properly, create customer segments, and build entry points from ads, QR codes, websites, and social media.
Discover ways to qualify (or sell) prospects using AI and available technologies.
Module 2
Your Messaging System
Discover how to write WhatsApp broadcasts and messages that generate replies, conversations, and sales without sounding robotic or overly corporate.
Relook your sales & marketing, and build a position that separates your brand from your competitors – even with WhatsApp marketing.
Module 3
Your Sales Conversation Flow
Design and build enquiry response scripts, objection handling frameworks, and follow-up sequences that turn WhatsApp conversations into consistent sales opportunities.
Module 4
Automating Your WhatsApp Sales Process
Configure live automations on your own business number, including welcome messages, lead qualification flows, follow-up triggers, and scheduled broadcasts.
This module explores the use of AI platforms and the use of OtoWA
Module 5
30-Day WhatsApp Revenue Plan
Leave with a complete execution plan for the next 30 days, including automations, campaigns, broadcast ideas, KPIs, and implementation priorities.
Includes access to our marketing community, to follow up on your progress and success, as you execute after the workshop.
The Trainers
Reuben Ch'ng
FOUNDER, DAILY CMO · HRD CORP ACCREDITED TRAINER
Reuben Ch'ng is an entrepreneur, growth marketer, and HRD Corp Accredited Trainer with 10+ years working with brands like:
Reuben is a marketer who teaches based on done & tested experience, working in digital marketing campaigns. Currently, he runs Cat Studio (music & recording school), Daily CMO (marketing education), and organizes a quarterly marketing conference, Underdog Con.
Before Daily CMO, Reuben spent years in adtech and mobile advertising as a business director. He's seen what works in big-budget environments and rebuilt it for SMEs and lean marketing teams.
HRD Corp Accredited Trainer (TTT Certified)
Trained 1,000+ marketers and founders across Southeast Asia
Marketer first, trainer second
Azlan Malik
Co-Founder & CTO, OTOMATE ME
Azlan Alam Malik is the Co-founder and CTO of Otomate Me, a WhatsApp automation and conversational AI platform built for Malaysian businesses.
With a background in Mechatronics Engineering from Monash University, Azlan brings a rare combination of engineering rigour and product-driven thinking to the world of business automation.
Since co-founding Otomate Me in 2016, Azlan has led the technical architecture of products that help SMEs automate customer communications, manage leads, and drive sales through WhatsApp, one of Malaysia's most widely used business communication channels.
With nearly a decade of hands-on experience building automation tools used by real businesses, Azlan is a practitioner who teaches from the ground up, sharing case studies from systems he has
built and tested himself.
WhatsApp Automation Specialist
Conversational AI & Chatbots
Product Development & Engineering
What past participants say about our programs
I thought I wouldn't learn much since I read a lot and take many courses — but surprisingly, there were things I could implement right away, and my customer journey finally felt complete.
This course is highly recommended because it provides a step-by-step guide on everything from initial setup and creating effective landing pages to building customer lists and managing follow-ups.
The session effectively connects content with CRM to provide an end-to-end marketing perspective that helps businesses move forward.
Join the program
21st May 2026 | 9AM - 5PM | CommonGround Bangsar South
🪑Individual Seat
For solo founders & marketers
SME owners, marketing managers, individual professionals.
RM1197
Price increases to RM1,399 on 16th May
Full-day workshop (9AM – 5PM)
Online resource library (lifetime access)
Training report/certificate of attendance
Live automation setup on your business number
OtoWA Pro (1-month subscription)
30-day post-workshop community access
Corporate Teams
Corporate marketing teams, departments, in-house engagements.
RM1499
100% HRD COrp CLAIMABLE
Full-day workshop (9AM – 5PM)
Online resource library (lifetime access)
Training report/certificate of attendance
Live automation setup on your business number
OtoWA Pro (1-month subscription)
30-day post-workshop community access
HRD Corp Claimable for Eligible Employers
This workshop is HRD Corp claimable. Submit your interest form and our team will contact you to guide you through the application process, required documents, and next steps.
Full HRD Corp rate: RM1499 per participant, subject to employer eligibility and HRD Corp approval.
Questions you may have
Who is this workshop NOT for?
This is for business owners & marketers who want to improve their WhatsApp sales process. You'll learn through case studies, marketing principles, live demonstrations, and use non-code AI tools, including ChatGPT, Claude, Zapier, n8n, WhatsApp business manager, and OtoWa.
This workshop is not for you if you don't actively use WhatsApp as a sales or marketing channel. It's also not for those looking for a technnical workshop.
Do I need any tools or paid software before attending?
A working WhatsApp Business account on your phone, a laptop, and your business contact list. We use OtoWa for automation, and you'll get a 30-day access to use it for your business.
I'm a one-person business. Will this still work for me?
Yes, this is actually one of the best fits. Solo founders benefit most from automations because every hour you save on follow-ups goes back into the business.
Is this HRDC claimable for our team?
Yes, 100% claimable for HRD Corp registered employers. We provide the full document pack (quotation, course content, schedule, trainer profile, brochure). You must get an approval from HRD Corp before the workshop commences.
Will there be a recording?
Our team will be recording the entire workshop. Videos will be made available in our online community, enabling participants to revise what they've learned.
Ready to improve your sales process?
Malaysian customers live and breathe through WhatsApp. Mastering WhatsApp sales and marketing may just give you the biggest ROI.
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